Tale

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

Buy: Indian Handicrafts Online
Research & Archive: Indian Crafts

08Jan

Kaavad / Kavad

Kaavad is a rich, oral tradition of storytelling in Rajasthan, believed to be 4oo years old. Kaavad is also the name of the medium used for this kind of storytelling;

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2 mins read

13543 Views

18Nov

Molela ~ terracotta plaque

Molela is a small, non descript village in the Rajsamand district of Rajasthan, situated on the banks of the river Banas. The distinction here lies in the terracotta plaques made here, only here all over India.

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4 mins read

30627 Views

13Nov