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Craft consultancy / Projects | Story of Indian crafts and craftsmen

Handicrafts of India

अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

Buy: Indian Handicrafts Online
Research & Archive: Indian Crafts

The ability of a social system to provide space for creativity and innovation is a mark of prosperity. It is that fertile land that promises a lush garden of various many possibilities in future, nurturing the tender but potent saplings today. A system
where innocent imagination is not lost to the daily rut of maintaining life. It is only when a society has earned enough to provide for these basics without having to worry about it, worked enough to see how most of these daily activities are nothing more than loops designed to keep them away from the higher purpose of life which is to fulfil the creative desires they were born to fulfil, worked enough on themselves to not settle down for anything that takes them away from their real purpose… only then can they
walk the road to real success, that invariably passes through innovations.

As a craft consultancy Gaatha worked with many Government & non-government organisations and we have successfully worked on Handloom & handicraft Product development, Research, strategy, Promotion, interior etc.

Coffee Table Book | Research & Design for MPHSVN, Govt Of Madhya Pradesh

Handloom to fashion, Research & saree Design for COOPTEX, Govt of Tamil Nadu & Ministry of Textile