Handicrafts of India

अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

Join Gaatha Team
Several millennia ago when humanity was still finding its foothold on earth, crafts emerged from an alliance between mankind and nature. After thousands of years, when the successors of these crafts are finding it tough to sustain and continue with their traditional practices, Gaatha has started with an aim of creating a family of the heirs and protectors of the knowledge, across the globe. Our journey so far has filled us with more energy to continue. If you feel a part of the family, please let us know how you can make a difference.

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email ~ [email protected]  |  [email protected]
Phone ~ (079) 26671008
Online shop ~ shop Gaatha

CREATIVE WRITER 

1. Developing original content for the crafts documented by our on-site teams
2. Conducting research to obtain factual information and authentic details to derive logical inferences and utilizing sources such as books, websites, and interviews to generate the story
3. Working with photo/information editors to revise and rewrite sections
4. Creating content using various formats like handwritten data and audio/visual data

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Intern  |  Full Time

FASHION COMMUNICATION 

1. Planning photo shoots
2. Creative writing
3. Working on social media promotions
4. Social media content creation

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Intern