अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

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14Oct

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About Gaatha

Gaatha brings to you, traditional handicrafts and the culture behind them, directly from the very home of the Indian artisan.
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gaatha.handicrafts

Shop | Handmade treasures from the heart of India
Discover | Woven narratives through craft documentation

For generations, Sujani has functioned as a means For generations, Sujani has functioned as a means through which women expressed care, affection and familial responsibility. Traditionally, embroidered quilts were prepared within the household for newborn children and daughters entering marriage. The time invested in stitching each piece reflected the emotional value attached to the object, making the finished #embroidery an heirloom that carried memories across generations. Unlike commercially produced textiles, every Sujani quilt bore the personal labour and creativity of the woman who embroidered it, giving each piece a unique identity. The revival of #Sujani transformed the social role of the craft by creating new opportunities for women who had limited access to paid employment. In many villages of Muzaffarpur, particularly among Rajput and Brahman households, social customs discouraged women from working outside their homes. Embroidery offered an acceptable means of earning an income while allowing them to continue working within domestic spaces. This change gradually altered women’s position within their families, enabling many artisans to contribute directly to household expenses, children’s education and financial decision-making. The craft also fostered strong networks of cooperation among women. Large quilts and bedcovers often require three or four artisans to work simultaneously, beginning from opposite ends of the fabric before meeting at the centre. Such collaborative production encourages the sharing of skills, mutual support and collective responsibility. New artisans undergo structured training under experienced embroiderers, ensuring that techniques, design principles and local knowledge continue to be transmitted from one generation to the next. ~ Read more - https://gaatha.org/Craft-of-India/sujani-craft-muzaffarpur-bihar ~ #archive #womemempowerment #bihar
Handcrafted by traditional weavers of West Bengal, Handcrafted by traditional weavers of West Bengal, this Begampuri cotton saree combines earthy tones with classic geometric handloom patterns. Favored for its lightweight hand-feel, excellent breathability, and neat drape, this natural pure cotton saree is an ideal pick for daily office wear, casual gatherings, summer days, and minimalist ethnic styling. ~ #handloomsarees #cottonsaree #everydaystyle #casualfashion #handloomlove
Arani silk weaving has shaped the social life of A Arani silk weaving has shaped the social life of Arani and its surrounding villages for centuries, functioning not merely as an occupation but as the foundation of entire weaving communities. The craft has traditionally been practised within hereditary weaving castes such as the Devanga, Padmasali and Saliya communities, where technical knowledge, occupational ethics and artistic skills are transmitted across generations through family-based apprenticeship. Children often begin observing the craft from an early age, gradually learning activities such as winding bobbins, preparing warp threads and assisting with loom preparation before progressing to more complex stages of weaving. In this way, weaving knowledge is preserved through everyday participation rather than formal instruction. ~ https://gaatha.org/Craft-of-India/saree-weaving-arani-tamil-nadu/ #sareelover #handloomsaree #gaathahandicrafts #archive #indiantextiles
Set your adventurous spirit free with these alluri Set your adventurous spirit free with these alluring shawls, skilfully handwoven from raw wool. Deeply rooted in the rich cultural traditions of Kutch, these woollen masterpieces bring warmth, colour and joy to your festive moments. ~  https://shop.gaatha.com/women/shawls-stoles ~ #shawls #handloomsofindia #kutchculture #gaathahandicrafts #woolart
You can make Ganesh Ji wear a pant and shirt and l You can make Ganesh Ji wear a pant and shirt and look like you, or you can try a dhoti to experience how comfortable it is. This Dhoti Khes is meticulously handwoven from pure cotton threads, celebrating the natural texture and honest character of traditional Indian handloom. Its understated beauty and everyday comfort make it equally suited for daily wear, religious ceremonies, and festive occasions...carrying the quiet elegance of handwoven tradition into every moment. Wishing you and your family a very Happy Ganesh Chaturthi. 🙏 #ganeshchaturthi #handloomlove #dhoti #gaathahandicrafts #festivevibes
In India, the relationship between humans and anim In India, the relationship between humans and animals has traditionally been deeply personal and woven into everyday life. It is not limited to a select few animals. One reason may be found in our ancient stories and traditions, which often associate gods and goddesses with particular animals. In doing so, these traditions recognised the value of animals and the importance of coexistence between humans & the natural world. Pola is one such interesting festival, widely celebrated across Central India. In a Maharashtrian folk tale, the story of Bail Pola is traced back to Kailash, where Shiva and Parvati once sat down to play a game of saripat, an dice game. Parvati won. But Shiva, unwilling to accept defeat, insisted that he had won instead. As the two argued over the outcome, they turned to Nandi, Shiva's faithful bull, who had witnessed the game. Nandi knew the truth. Yet, bound by his devotion to Shiva, he chose to favour his master & declared Shiva the winner. Parvati was angered by his dishonesty. She cursed Nandi to be born on earth, where he would spend his days beneath a yoke, ploughing fields and carrying the burdens of human life. Nandi pleaded for forgiveness. Moved by his remorse, Parvati softened the curse. She declared that one day every year would belong entirely to him. On that day, he would not plough, pull or carry. Instead, he would be bathed, adorned with flowers & ornaments, his horns painted, and his body dressed for celebration. Perhaps that is why the rituals of Pola feel less like mere decoration & more like an act of gratitude. The painted horns, bells, new ropes, garlands and ceremonial bathing become a way of saying thank you to an animal whose labour has sustained the household & the harvest. Such festivals & customs involve many craftsmen and create a connection between people and animals. They remind us that animals share the same planet with us and are an integral part of our ecosystems. Perhaps coexistence does not always require complicated solutions; sometimes, it begins with something as simple as awareness, respect & recognition of the lives that exist alongside our own. And yes, we are not talking about tigers here :)
Handwoven from sustainably sourced natural bamboo, Handwoven from sustainably sourced natural bamboo, this multipurpose bamboo basket combines timeless craftsmanship with everyday functionality. ~ https://shop.gaatha.com/handmade-bamboo-decorative-items ~ #sustainableliving #basketweaving #bamboobasket #gaatha
A timeless design that never loses its charm...bea A timeless design that never loses its charm...beautiful then, beautiful now, and cherished by generations of women. ~ Buy here ~ https://shop.gaatha.com/buy-online-handloom-sarees ~ #handloomsarees #sareelook #gaatha #sareelover #sareestyle
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