अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

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Story of Indian crafts and craftsmen
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    • Who we are
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14Oct

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About Gaatha

Gaatha brings to you, traditional handicrafts and the culture behind them, directly from the very home of the Indian artisan.
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Shop | Handmade treasures from the heart of India
Discover | Woven narratives through craft documentation

When we look at Buddhist art, whether a thangka, a When we look at Buddhist art, whether a thangka, a mandala, or a carving, we can sense the immense patience behind it. Artists spend months patiently completing a single painting. This reflects one of the teachings of Lord Buddha, that consistent and mindful progress is far more valuable than speed. It encourages patience and continuity, much like a tree that grows slowly but lives longer. We are often told that the tortoise lost because it is slow, but the deeper truth is different. It may be slow in today’s race, but in nature’s rhythm, the tortoise lives much longer than the rabbit. In today’s world, we tend to appreciate only speed, fast food, fast fashion, fast construction, and even fast relationships. In the process, we are losing patience. Studies suggest that on social media, you have less than three seconds to hold someone’s attention. So how many of us truly have the patience to read, reflect, and engage meaningfully? The answer often reflects in our engagement metrics. Anyways, greetings on Buddh Purnima.🙏 ~ #buddhism #buddhapoornima #gaatha #slowliving #buddha
Stay effortlessly cool in this indigo pure cotton Stay effortlessly cool in this indigo pure cotton hand block printed kaftan, designed for ultimate summer comfort. Crafted from breathable fabric, it offers a light, airy feel while the traditional block prints add a timeless artisanal charm.  ~ #kaftan #blockprintedtextiles #gaatha #summerwear #comfort
At home, mangoes 🥭 bring comfort and joy, but step At home, mangoes 🥭 bring comfort and joy, but step outside and the sun turns fierce. If only a tree could travel with us, sitting quietly on the back seat… That may not be possible, but you can still escape a bit of the heat. Wrap a soft cotton scarf around your face, feel the breeze, and head out for a ride. 🚲 After all, summer 🌞 isn’t meant to be spent indoors all the time. ~ #cottonscarf #summerstyle #gaatha #comfortstyle #handprinted
A defining feature of Mukaish is its use of dotted A defining feature of Mukaish is its use of dotted embellishments known as Fardi ka kaam. Often described as “dot work,” this includes variations such as Hazaar Batti (thousand dots), Tikki (flattened sequin-like forms), and Challa (ring-shaped motifs). The size and refinement of these dots depend on the thickness of the metal wire (badla), with finer dots being more intricate and expensive. Traditionally, Mukaish is executed on lightweight and breathable fabrics such as muslin, georgette, silk organza, and chanderi. Heavier fabrics like crepe, raw silk, and velvet are generally avoided, as they make the insertion of metal wires difficult and may damage the fabric structure. ~ Read more ~- https://gaatha.org/Craft-of-India/mukaish-work-lucknow/ ~ #archive #embriodery #gaatha #craftenthusiast #lucknow
Crafted for your child’s sensitive skin, this pure Crafted for your child’s sensitive skin, this pure cotton outfit features hand block printing and intricate embroidery, blending comfort 👦👧 with a touch of tradition. 🎈 ~ Buy online - https://shop.gaatha.com/pure-cotton-handmade-kidswear ~ #kidswears #traditionaltextiles #gaathahandicrafts #handembroidery #comfort
Every element within this frame carries the imprin Every element within this frame carries the imprint of the artisan’s hand. The miniature vessels, though small in scale, hold a depth of character that draws the eye inward. ~ https://shop.gaatha.com/terracotta-miniature-pottery ~ #miniatures #potteryart #teracotta #wallframe #gaathahandicrafts
Mithila painting brings all of this together on pa Mithila painting brings all of this together on paper through vibrant colours, intricate motifs, and rich symbolism. Passed from one woman to another, it carries an intimate understanding of what a woman feels and expresses. Choose the one that resonates with your taste, and bring home not just a piece of art, but a soulful companion, a friend from the villages of Bihar. ~ Visit - https://shop.gaatha.com/madhubani-paintings -- #madhubani #wallart #indianart #storytelling #gaathahandicrafts
What’s fascinating about India is that we don’t re What’s fascinating about India is that we don’t really have just one New Year. There are around ten to twelve different New Years across the country, and most of them fall in March and April. Except in Gujarat, where it’s slightly different. Here, the New Year comes right after Diwali. And if you think about it, it makes sense in its own way. In Gujarat, many people are engaged in trade and business. Diwali is the peak season, when business is at its best. So the new year begins right after that, after the earnings and the closing of accounts, almost like turning a fresh page. In the rest of the country, it has a deep connection with the land. This is the time when, after months of continuous hard work, crops are harvested. There’s a sense of completion, stability, and prosperity. So naturally, people celebrate, almost taking a pause with nature. After this, yellow begins to dominate the landscape, and as the sun grows harsher, people slow down. Children enjoy their summer vacations, often traveling to their grandparents’ homes. And when the monsoon arrives, everything awakens again, like seeds in the soil, ready to begin a new cycle with renewed energy. Today, such long pauses and seasonal rhythms are becoming rare, especially in urban life. Work continues throughout the year, regardless of the season, and weekends often become the only small resets. Maybe it’s worth taking a moment to pause again. Warm greetings for Baisakhi and Vishu. #baisakhi #vishu #gaathahandicrafts #spring #loveindia
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