Handicrafts of India

अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

Buy: Indian Handicrafts Online
Research & Archive: Indian Crafts

Indian craft documentation


Discover: How can we truly understand a product or artwork without knowing its stories and iconography? So, we begin by documenting from the heart, to learn more about ourselves and our connection to everything around us…
Research & Archive – Gaatha.org


Shop: After documenting the craft, we carefully design and handpick masterpieces. Every piece we curate is rooted in authenticity, with care that the benefits flow back to the makers, so they can keep creating, and we can keep admiring, again and again.
Shop online – shop.gaatha.com

What is the meaning of Gaatha?

Gaatha’ means a great story. For us, it is the story of the hand and the act of crafting—an act that has played a vital role in developing ‘civil-ness’ within any civilization. The ancient practice of crafting is almost always a reflection of its time… and at times, it is powerful enough to make time itself reflect it.

Gaatha has been working in the craft sector for over 15 years, actively supporting the Indian artisan community by providing a unique platform for their products and voices. It is the transfer of this value system—more than just the handicraft itself—that lies at the heart of the ‘Gaatha’ project.

Above all, we aim to identify and recognize the faceless Artisan.

A TALE OF CRAFTS

(A Blog on Indian Handicrafts | Since 2009)

04Feb

Hisaab – Kitaab

On the festival of Diwali, Hindu traders and businessmen worship the goddess of prosperity and start
25Jan

Sketched in Ochre

Khajuraho, the treasure trove of ancient temples, soaked in the beauty of the ideal human
10Jan

Homegrown….

Among the north eastern forests of Madhya Pradesh, lies Bandhavgarh National Park, home to fierce tigers
31Dec

Sparkling Lights

A legendary Shiva temple of the medieval period gives this town its name, but not its identity.
28Dec

Tikamgarh Metal

Four hundred kilometers, one in the south and the other in the north of the
17Dec

Bharai Kaam

As a young couple enters the sacred institution of marriage, anticipating a new life, new
11Dec

Crackled Colours

A few kilometers from Ujjain, on the banks of river Kshipra, is the small town of


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