19Apr
Brooms & Superstitions
While superstitions surrounding our lives might be a big turn off for the present generation,
Discover: How can we truly understand a product or artwork without knowing its stories and iconography? So, we begin by documenting from the heart, to learn more about ourselves and our connection to everything around us…
Research & Archive – Gaatha.org
Shop: After documenting the craft, we carefully design and handpick masterpieces. Every piece we curate is rooted in authenticity, with care that the benefits flow back to the makers, so they can keep creating, and we can keep admiring, again and again.
Shop online – shop.gaatha.com
What is the meaning of Gaatha?
‘Gaatha’ means a great story. For us, it is the story of the hand and the act of crafting—an act that has played a vital role in developing ‘civil-ness’ within any civilization. The ancient practice of crafting is almost always a reflection of its time… and at times, it is powerful enough to make time itself reflect it.
Gaatha has been working in the craft sector for over 15 years, actively supporting the Indian artisan community by providing a unique platform for their products and voices. It is the transfer of this value system—more than just the handicraft itself—that lies at the heart of the ‘Gaatha’ project.
Above all, we aim to identify and recognize the faceless Artisan.
A TALE OF CRAFTS
(A Blog on Indian Handicrafts | Since 2009)
28Mar
Mediya
Batik prints were an essential part of the daily ensemble of the native communities, the artisans made ‘Odhna’ for women with Fulkiya print, Bairaj print, Singh Champa print and Chonia print.
11Mar
Dhokra
“If an image has to be made, it must be made of wax first” Vishnusamhita,
24Jan
Banarasi from Varanasi
“Older than history, older than tradition, older even than legend—and looks twice as old as
22Nov
Mother’s love
Himalaya Spinning weaving knitting On a winter afternoon in the Himalayas, whether it is the
31Oct
Bead jeweled!
An adolescent girl is sitting on the porch of a neatly arranged hut, fiddling with
27Oct
Cased treasures…
A carpet of dried maple leaves and the sound of two pairs of tiny feet
27Oct
Nandna
Traditional Nandna prints From the plateaus of Madhya Pradesh, to the arid Thar Desert of Rajastha,
24Oct
Stairway from heaven
According to a myth of a tribe in north-eastern India, all human beings descend on
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MUST EXPLORE
Gaatha brings you Know Your Native, where we help you join hands with various different tribal communities in India and distinguish one tribe from another by understanding their culture, ornamentation, clothing, hairstyles and other various practices.
Know more…
Short films on handicrafts of India, learn about the beautiful history, folk tales, customs, significance, Traditional Designs & making process.
Know more…
