Handicrafts of India

अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

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Research & Archive: Indian Crafts

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It has been a long and fruitful journey so far, bringing out stories and folklore’s of India. The response to which kept us going in times good and hard. All of you who have been reading these stories, writing to us, bringing them to the notice of your friends, acquiring products of fair trade, believing in simple and clean means of life, connecting us to others are contributors to all that is today.

Its time to give back to those who have generously shared their lives and practices with us, with their unique flavors of chai-biscuit, as we meandered our way through their habitats. As we reach the threshold of entering the world of commerce, which would be-Promoting traditional and authentic practices and everyone including artisans and organizations that function with fair trade ideology, bringing the creators of these beautiful products into limelight, thereby encouraging a sustainable rural economic setup and to achieve all this, Gaatha would always be dedicated in its best capacity. With a strong technical background and the most recent, cutting edge technologies at our disposal, we would be able to plug-in the quintessential and support this ecosystem of crafts.

Celebrating 10 Years Of Trust…
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