
Craft Curation & Commerce
Indian Handmade : From Maker to Market
Research and archiving lie at the heart of Gaatha’s work. But through our time with artisans, we’ve come to understand that research alone is not enough. What the craft ecosystem truly needs is the restoration of pride and the creation of sustainable commercial opportunities. Appreciation and awards are valuable, but they cannot preserve a craft on their own, for a tradition to survive, its products must sell and reach a wider audience..
Two Paths, One Purpose
Retail | Wholesale
B2C | Shop with Stories
Shop.gaatha.com is more than a store, it’s a movement to connect you with India’s handmade legacy. We collaborate with artisans across the country to curate meaningful collections that honour tradition, elevate craftsmanship, and support ethical, small-scale economies. Experience heritage through design with every purchase.
Are you an artisan, designer, or ethical craft business interested in listing your products with us?
Write to us → [email protected]
B2B | Partner with Purpose
For our B2B partners, we offer thoughtfully curated collections crafted in collaboration with artisan communities across India. Rooted in tradition yet tailored to your specific requirements, we cater to bulk orders, curated corporate gifts, reseller needs, museum shops, and more. Partner with us to source original art, timeless stories, sustainable design, and bring meaningful impact to your business.
Have a wholesale inquiry?
Write to us → [email protected], [email protected]
How We Curate
Direct from Artisans
We work closely with artisan clusters to bring their stories and products online, maintaining fair pricing and full transparency.
Designed & Developed by Gaatha
Some products are co-created by Gaatha’s design team and artisans, reinterpreting tradition into contemporary forms through thoughtful design interventions.
Ethical Collaborations
We partner with other verified craft-based enterprises and NGOs aligned with our ethos, offering their products a shared platform.

1000 plus
Artisans Engaged

200 Plus
Crafts found a home

13 years
of Trusted Craft Commerce
