Handicrafts of India

अभिनन्दन from Gaatha

Gaatha project was originally conjured only for researching and documenting the rapid erosion of Indian craft clusters and heritage. However, we soon learnt from the artisans themselves that need was not to do research alone, but to restore ‘pride and serious commercial opportunity’ in their ecosystem. Today Gaatha thus aims to bring the lost respect and wealth back to these beautiful and aesthetically rich Indian handicraft clusters. These researches are important because just like Industrial goods sell on ‘features’, crafts sell on the processes / stories / heritage that go into making them.

We should give crafts a fair chance, someone is right now merrily making something for us, singing a folk song, in a humble house, deep inside India.

Buy: Indian Handicrafts Online
Research & Archive: Indian Crafts

Gaatha’s Research & Archive initiative is a living, growing record of India’s intangible heritage where traditional knowledge, artisanal skills, and cultural practices are meticulously documented, visually narrated, and made accessible for generations to come. Through immersive storytelling, craft mapping, and rich digital visualization, we not only preserve the past but also spotlight artisan ingenuity, design-led interventions, and the commercial evolution of heritage practices. As we archive, we also build an evolving network of craft communities, researchers, and seekers; all woven together by a shared commitment to honour, celebrate, and co-create India’s diverse craft legacy.



Stories are told from within communities, in their original vernaculars.

Every craft is situated within its cultural, ecological, and social context.

Documentation isn’t static;  it evolves with interaction and discoveries.

The artisan is the narrator, the experts are the editors, and we are the medium.

270 Plus

Crafts Documented

227 Plus

Clusters Impacted

15 years

Years of Field Research




Great things happen when hands and hearts work as one.